“;
Real
estate is an industry which can be hard to market online. According to
the National Association of Realtors, 90% or real estate buyers start
their search online. This
is where SEO comes in. It is essential to a successful online presence
for brokers and agents because higher ranking in SERPs leads to high
conversion as well. The challenge now lies in the fact that real estate
SEO is very complex because of the structuring of real estate companies
as well as keyword competition in the industry is very stiff because
brokers and agents compete for almost the same keywords.In
the context of real estate SEO in the Philippines, there is an
increasing trend for local real estate companies, brokers and agents to
hire the services of a SEO company because it is the most cost-efficient
and effective way to market their services. Since this a fairly new
partnership, here are some guidelines about real estate SEO.What to Look ForA real estate SEO strategy should consider the following:Local SEO and geo-targetingSite performance and usabilityProper URL structureAdvanced keyword researchSocial mediaHyper-local, optimized content creation and of course,Link buildingCreating High-Quality Hyper-local ContentDeveloping
a solid long-tail keyword strategy will help make your website more
effective because there is less competition. After performing a thorough
keyword research, develop high quality contents that target those
keywords. Just make sure to target each keyword on a single page. You
should also be consistent. Fresh content keeps your site relevant which
encourages search engines to crawl your site more often. Also, write
about topics that people care about. Most real estate websites are
bombarded with hard-sell techniques that usually turn off people. Write
about tips or home-related products that might help peoples lives
easier.Be Mindful of Realtor EthicsIn
the Philippine real estate business, there are no written rules about
online marketing yet. But, SEO companies are sensitive enough to respect
the people involved in the industry. Expect nothing short of excellent
results from SEO services in the Philippines because they are at par with world standards.One
o f the rules in real estate online marketing is that, the content in
your website should be accurate and current, otherwise, it has to be
corrected. Pictures should be put in the website for advertising and
representations so as not to mislead prospective clients.Real estate can
be a tricky business so before dipping your toes into it, make sure
that you do a lot of research so that your investment will be
worthwhile.
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ABOUT THE AUTHOR
DigitalMoz III has passion for writing and wants to share her knowledge to the world. She likes to travel and read in her spare time.